Leverage this Google HTML email template for your business

When looking for tried and true email templates, our thought process at lifecyclemarketingtips.com is to look to those businesses we know are successful, both in their business and in their lifecycle marketing program, so as we begin to build our inventory of HTML templates one company we had to explore was Google.

One email we found around Google One Storage and the family plans they offer stuck out as a very nice with a lot of things done right, in our opinion. And so we wanted to make it available to you.

Curious why we like it and think it could be effective for you and your lifecycle marketing program? Here's why:

1. CTA above the fold

People's attention spans are short! Let them know what you want them to do here at first glance, and they've done that here by asking openers to "Create a family group" as soon as the email is open, no scrolling required.

2. Clear, concise copy and CTA's

While the email isn't exactly short, it's laid out in a digestible manner. The header title is clear, the paragraph is clear and the call to action is clear.

Below the fold and creative, they provide even more benefits with a final CTA in case you made it down that far.

3. Simple but modern creative

The email creative is fun and illustrates the message of what they are promoting but isn't overwhelming. It's also in a good spot to swap out for something else if you'd like to recycle this template.

4. Clear support options

I love the 3 icons at the bottom of the email that clearly show the recipient how to get in touch if they have any questions. This is definitely something that's easy to copy if you have similar resources for your own business.

5. Feedback icons

This is something we talked about in our 5 easy A/B tests to boost email metrics article, but this is a great way to get some easy feedback from your recipients around the email!

Convinced? Download the free HTML template and repurpose this for your business!