Get to know our free all-purpose welcome email HTML template

We're excited to share our first original email welcome template for free to serve as your go-to email for your lifecycle emails.

Start with this as your welcome email template, then leverage is a promotional email template and more.

Download that template here then refresh your knowledge on welcome email best practices and learn a bit more why this template is your perfect go-to below!

Welcome email templates overview:

Outside of your website, or app experience, your welcome template is your first chance to make a good impression and set the tone of how your relationship will go with your users.

Welcome templates are a great first place to start sharing helpful information, resources and start to make recommendations.

Thinking about a template from the end user's perspective, simple and direct is how you get your message across to your end user successfully. No matter your business, a welcome email is the perfect chance to do a few things:

1. Congratulate your new subscriber.

2. Set expectations - when and why might they expect to hear from you now that they're on your list.

3. Provide some recommended next steps.

4. Give something back - offer a promo code if you're a B2C business or provide a way for a user to get in touch with a salesperson if you're a B2B business, for example.

Email template walk-thru:

Let's walk through the template element by element.

Preview our straight-to-the-point welcome email template you can download for free.

First thing, we've added a preheader, to support your subject line messaging.

Next, we have a space for your H1 header, and a hero image to get your main point across.

After the hero image, we have a space for your main message, welcome your customer and provide them your #1 next step recommendation call to action button.

Secondary messaging is below. This section can be duplicated to include all of the additional chunks of info you find necessary to share.

Lastly, we have some closing copy. This is a great place to provide a link to support, or your sale team. Think a "P.S." message.

How-to make the template your own:

Once you download the free template HTML, we want to make sure you're clear on how to edit this. Using your SendGrid, Litmus, or whatever email editor your using, copy and paste over the entirety of the HTML.

Looking at the entire block of HTML code, use "control F" and search for "Your preheader goes here". This is going to lead you to the copy, or messaging section you can edit to add your preheader. Edit the code within the <p></p> to update the preheader.

Leverage control F to go through and update the rest of your copy across the email for your brand.

You can swap in new images by searching "img class" and finding that block of code, then swap in your hosted image into the section that specifies 'src = "x"'.

Using something like SendGrid with a side-by-side HTML email editor can be very handy as you can click on the creative, and then be taken to that section of the HTML to edit.

Also, remember, Bing Chat is here to help! Don't forget you can give you it your code snippets and provide direction on how to edit. Review how to use Bing Chat to edit your templates here.

Download the free template here and let us know how it serves you! Remember this is an all-purpose welcome template that can be molded and adjusted to serve your needs. Happy email editing!